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Bulgari Serpenti Rose Gold 7-Coil Diamond Bracelet Watch

Bulgari Serpenti Rose Gold 7-Coil Diamond Bracelet Watch

Regular price $145,000.00
Regular price Sale price $145,000.00
Sale Please call for price 212-354-3456.
Shipping calculated at checkout.


Is a timepiece capable of transcending time itself? Bulgari emphatically answers with a resounding yes. The Serpenti Tubogas Bracelet Watch stands as an iconic legend, initially unveiled nearly eight decades ago and reimagined in numerous breathtaking iterations. This striking limited-edition model, crafted in Italy in the 21st century, elegantly wraps around the wrist and extends up the arm, presenting the watch face within the distinctive triangular serpent's head. The case, meticulously fashioned from 18K rose gold, features a bezel adorned with brilliant-cut diamonds. The dial is entirely bedecked with pavé diamonds and accented by two hand-applied Roman numeral indexes. Adding a touch of glamour, the crown is set with a cabochon-cut pink rubellite. Powering this exquisite timepiece is a Swiss quartz movement, complemented by a stunning seven-row spiral bracelet in 18K rose gold.

The Serpenti holds a significant place in Bulgari's jewelry history, with its origins dating back to the 1940s when Sotirio Georgis Bulgari, the founder of the house, created the original prototype. Symbolizing the seductive serpent from Greek mythology, the Serpenti adopted the Tubogas style—a flexible tubular chain that gracefully encircles the wrist, much like this contemporary example. The iconic moment that catapulted the Serpenti into stardom occurred in 1962 when Elizabeth Taylor, adorned with a diamond-encrusted version, concealed the Serpenti watch within the snake head while filming Cleopatra. The ensuing publicity surrounding Taylor's romance with Richard Burton propelled the design to unprecedented popularity.

The Tubogas, the distinctive bracelet of this watch, originated as a corrugated tube designed for transporting pressurized gas, patented in 1881. However, in the 1940s, jewelers discovered its potential, transforming it into a dazzling accessory. The Tubogas watch, characterized by its articulated bands and flexibility, has become a coveted item in auction rooms, blending the allure of Bulgari's Roman craftsmanship with the spotlight on its iconic Serpenti watch—a Tubogas/snake hybrid. The Serpenti timepieces of today continue to captivate and inspire, rooted in a history of creative innovation that propels them forward with enduring excitement.

SKU :W1002
Category :WATCH
Metal :18KRG




18K Rose Gold

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